What is your club’s revenue actually worth?

Hotels have priced every room to demand since the 1980s. Airlines since the 1970s. Most professional sports clubs still price everything the same way they did three years ago. This calculator estimates the gap.

Hotels & Airlines

Dynamic pricing by date and demand
Revenue manager owns the full picture
Booking window incentives in play
Yield tracked per available unit
Pipeline and forecast updated weekly

Most Sport Clubs

Flat pricing, rarely reviewed
No one watching all revenue streams
Hospitality offered last-minute
No yield metric in use
Renewals managed reactively

Enter your club’s numbers

Stadium Capacity

Total available seats

seats

Home Fixtures

Per season

matches

Average Ticket Price

Standard adult

Annual Sponsorship

Total current value

Hospitality Capacity

Covers per match

covers

Hospitality Price

Per head, per match

Average Matchday Occupancy

Across all home matches this season

62%

Hospitality Utilisation

Average fill rate per match

55%

Estimated Annual Revenue Opportunity

—

Conservative estimate. Yield management principles applied across three revenue streams.

Ticketing

—

Dynamic pricing + occupancy

Hospitality

—

Yield + utilisation

Sponsorship

—

Renewals + new revenue

Estimates based on conservative yield improvement assumptions: ticketing +10% via dynamic pricing plus 12pp occupancy improvement; hospitality +20pp utilisation plus 5% price uplift; sponsorship +25% via structured renewals and pipeline management. Figures are illustrative. Actual opportunity varies by club, league, and commercial maturity.